The Challenge
Take El Mundo from Good to World-class
El Mundo is the Spanish-speaking equivalent to the New York Times, a well-known newspaper with a substantial international audience. It was severely challenged to make a solid leap into the digital-first future.
Reengineer the Organization for Online Success
Everything required updating: digital products, processes, culture and the team itself.
Develop a Digital Subscription Product Marketing Strategy
With a growing international audience Alejandra wanted to invest in a multi-lingual website.
The Solution
Profound Digital Transformation
I worked with everyone from the CEO on down to build a consensus for an updated technology stack, redesigned websites and mobile applications, a new organizational structure with digital-first processes.
- New technology stack including custom CMS
- New team of digital experts
- Cross-functional product management process
- Social media prospecting strategy
Results
- Massive increase in pageviews and engagement
- Paywall driving over 100,000 monthly subscribers
- 5x mobile advertising revenue
- Digital-first newsroom ready for the future
Check out the El Mundo website
